New York City-based accessories brand, Yarnz, established itself by reinventing the classic scarf. In 2000, realizing the need for newness in the accessories market, Yarnz debuted what was then a novel concept: cashmere scarves screen-printed with pop prints, bold colors and imaginative designs.

Yarnz is renowned for pushing design boundaries, breaking tradition and transforming the contemporary scarf category. Theme based collections are inspired by trends, icons, and travel. When wrapped around the neck, the scarves are style statements and upon closer inspection reveal inventive designs or cheeky takes on culture. The conversation starters have included Mick Jagger in Munch’s “The Scream,” Karl Lagerfeld proclaiming “Chic” in response to the ubiquitous Obama “Hope” poster, and Naomi Campbell as “Attack of the Glamazon!” Cool, quirky limited editions are wide-ranging and unexpected. Banana split recipes, daisies and camouflage, and dollhouse blueprints have all appeared in Yarnz collections. The designs have been spotted on Scarlett Johansson, Blake Lively, Elizabeth Olsen, Emma Roberts and Emma Watson.

The brand is sold at top retailers including Bergdorf Goodman, Henri Bendel, Kirna Zabete and Saks Fifth Avenue in New York, Bon Marché and Colette in Paris, Barneys Japan and Liberty of London, as well as leading sites Net-a-Porter and Shopbop.